Selected Work
Property Intelligence Platform MVP
Result: Faster, more consistent site selection from unified parcel-level intelligence.
- Problem: Parcel data was fragmented and stale, slowing site selection and introducing inconsistent decisions.
- Outcome: Built a unified parcel workflow (Python, FastAPI, PostGIS, GeoPandas) that established a parcel-level data spine and accelerated decision-making.
Publisher Ad Quality Measurement
Result: Clearer publisher signal and faster decisions through workflow-first reporting.
- Problem: Legacy reporting buried performance signal and delayed publisher decisions.
- Outcome: Rebuilt reporting around publisher workflows, simplifying execution and increasing product adoption.
Open Measurement SDK
Result: Trusted third-party viewability measurement scaled across global mobile supply.
- Problem: In-app viewability metrics were frequently overstated.
- Outcome: Operationalized Open Measurement SDK signals for independent verification, extending trusted third-party measurement across global mobile supply.
PlanetRisk Analytics
Result: Reduced analyst time-to-context with unified graph and geospatial search.
- Problem: Analysts manually reconciled siloed sources to understand network relationships.
- Outcome: Delivered a unified graph and geospatial search interface with alerting, reducing time-to-context and improving analytical consistency.
PlanetRisk Mobile
Result: Real-time situational awareness extended from desktop to field operations.
- Problem: Situational awareness degraded once leaders left desktop systems.
- Outcome: Built a mobile intelligence app that surfaced early open-source signals, extending real-time awareness into field operations.
Geospatial Predictive Assessments
Result: Forward-looking risk forecasts that supported earlier operational decisions.
- Problem: Operational decisions were reactive.
- Outcome: Developed forward-looking risk models that produced decision-ready predictive assessments.