Select Projects
A selection of data and analytics products I’ve led - from government intel to ad-tech to parcel-level real-estate insight.
Property Intelligence Platform MVP (2025)
Vertical SaaS / Data Platform (B2B)
- Problem: Parcel-level data is scattered, outdated, and difficult to analyze - leaving planners and investors flying blind at the very scale where decisions are made.
- Solution: Built an MVP that aggregates and analyzes parcel-scale economic indicators using Python, FastAPI, PostGIS, and GeoPandas.
- Impact: Lays the foundation for parcel-level land-value prediction - enabling planners and investors to spot shifts before they hit traditional datasets.
Publisher Ad Quality Measurement (2024)
Enterprise SaaS – System of Engagement (B2B)
- Problem: Ad measurement mattered, but legacy tools buried insights behind slow, painful reporting workflows.
- Solution: Reimagined the platform around the publisher workflow - delivering a faster, flexible reporting experience.
- Impact: Improved operational efficiency, reduced dev cost, and laid the groundwork for rapid iteration in publisher-facing features.
Mobile Ad Viewability Measurement (2019)
Analytics / Measurement Platform (B2B – System of Intelligence)
- Problem: In-app ads were routinely counted as “viewed” even when never actually visible - due to fast-scrolling, hidden placements, and SDKs firing impressions below-the-fold, eroding buyer trust.
- Solution: Operationalized Open Measurement SDK signals to deliver trusted, third-party viewability verification.
- Impact: Restored confidence and unlocked new in-app ad spend by enabling true, independently-validated measurement.
Graph-based Intelligence Application (2018)
Enterprise SaaS – System of Intelligence (B2B)
- Problem: Analysts wasted hours piecing together siloed public and private data to understand human networks.
- Solution: Built a search-led intelligence platform with geographic context, visualization, and alerting.
- Impact: Strong product-market fit among mission-critical users; became the basis for expansion into adjacent markets.
Mobile Situational Intelligence App (2017)
Enterprise SaaS – System of Engagement (B2B)
- Problem: Leaders lost situational awareness once away from desktop systems.
- Solution: Developed a mobile alerts app surfacing early signals from open-source feeds.
- Impact: Equipped military and corporate-security teams with timely, actionable intelligence in the field.
Predictive Threat Assessments (2011)
Predictive Analytics / Decision Support (B2B)
- Problem: Intelligence remained reactive - threats were only addressed once they appeared.
- Solution: Operationalized predictive models to generate forward-looking risk assessments.
- Impact: Used by law-enforcement and counter-terrorism teams to anticipate emerging risks.